Overview

Entrusted by the creative media agency of Royal Enfield, I curated an engaging aftermovie for the Royal Enfield x Fortis Safety Ride campaign. Capturing the essence of the event aimed at promoting safety awareness on the road, the video emphasized the importance of proper biking gear and offered insights into medical training for emergency situations. An impactful project highlighting the shared commitment to safe riding practices.

Challenges & Approach

Organizing the Royal Enfield x Fortis Safety Ride aftermovie posed logistical challenges, met with a strategic approach. Assembling a skilled team of a photographer, a cinematographer, and a drone pilot, I intricately directed their tasks while actively shooting myself. The challenge lay in orchestrating seamless coordination, ensuring each element captured aligned with the envisioned final edit, resulting in a comprehensive visual narrative of the safety-focused event.

The result

The Royal Enfield x Fortis Safety Ride aftermovie garnered universal acclaim, earning approval from the agency, client, and viewers alike. The video's success lies in its ability to resonate with diverse audiences while effectively communicating the importance of safety on the road.